New Business App – Discovery Research

The Research Appendix captures all of the research activities that are summarised in the Research Section; comprising:

  • Research Sources (A range of existing primary and secondary resources used in the background research to the discovery, such as survey responses and online statistics)
  • Stakeholder Interviews (Interviews conducted with key stakeholders/clients who have an impact on the research, or who the research impacts)
  • User Participants
    • User Interviews (Interviews with end users that allowed qualitative feedback on current methods and ideas for future improvements)
    • Workshops (Meetings where users and stakeholders engaged in discussion and activities on the project)
    • Field Visits (Visits to the client to carry out user research, surveys, interviews etc.)