Discovery Template – Discovery Research
The Research Appendix captures all of the research activities that are summarised in the Research Section; comprising:
- Research Sources (A range of existing primary and secondary resources used in the background research to the discovery, such as survey responses and online statistics)
- Stakeholder Interviews (Interviews conducted with key stakeholders/clients who have an impact on the research, or who the research impacts)
- User Participants
- User Interviews (Interviews with end users that allowed qualitative feedback on current methods and ideas for future improvements)
- Workshops (Meetings where users and stakeholders engaged in discussion and activities on the project)
- Field Visits (Visits to the client to carry out user research, surveys, interviews etc.)
User Interview 1
Sporting Solutions (Harry & Ben)
- Connect international students to US and anyone else to UK; for spirts related courses.
- New business is social media and website.
- Use big Apps like Facebook & Instagram; develop remainder themselves.
- Drive to website through SEO and social media.
- Client engagement with students & their families and universities and their staff.
- Target new universities through LinkedIn and mailing brochure - doubled partners for 2020 intake.
- US client pays. UK university pays.
- Haven’t looked at engaging directly with companies doing university sponsorship.
- No visibility of new universities.
- Only degree level courses.
- No direct competition; quite niche.
- No plans to venture out into other areas.
- Minimal administration - 15%. Mainly written communication; social media & emails.
- Have documented workflows and email templates.
User Interview 2
- Make it simple to use.
- Multiple searches:
- Buy all data from one search, get additional searches with all data at a discount.
- Sliders/dials for the apps - make it look good/fun.
- Would use it.
- Provide historical search data to allow them to tailor their searches.
User Interview 3
Greyhound Racing (Phil)
- Tip follower app