Successfully utilised and implemented Web analytics (Google Analytics)

Our team implemented Google Analytics at IT Recruitment Marketplace :
-Identified popular content and fed it back on organisation, department and team basis.
-Captured entry points allowing organisations to get best value from advertising of roles.
-Utilised exit points to establish reasons for incompletion of applications; feeding lessons learned into development process and content creation best practises.
-Setup goals and funnels; establishing routes to content including: referrals, Home Page, LinkedIn, AdWords, other external sites.
-Leveraged UTM to track goals during campaigns, from different media and through referrals.